A glossary of the most commonly used words in our business:
- Direct marketing – direct communication with the customer
- Direct mail – direct (addressed) communication
- Mailing – the processing and sending of mail pieces
- Mail piece – letters, parcels, brochures, printed material, circulars, magazines, daily correspondence, commercial printed matter, newspapers, catalogues, periodicals
- Addressed mail pieces – mail pieces delivered by post to specific addresses (to letterboxes)
- Unaddressed mail pieces – mail pieces distributed door to door (to letterboxes and entryways) without a specific recipient
- Periodical mailings – sent on a regular basis, such as a monthly
- Hybrid mail – mail delivered using various forms of delivery
- Postage – the rate charged by the post office for any particular type of mail piece
- RaZ – Slovak Post Office designation for addressed advertising mail
- D+2 – post office designation for delivery time, where D = day of submission, and +2 means 2 business days
- D+4 – post office designation for delivery time, where D = day of submission, and +4 means 4 business days
- Labelling – affixing self-adhesive paper address labels
- Personalisation – the printing of an address, salutation or name on a letter
- Folding – machine or manual folding of printed matter
- Collating – sorting printed matter into the desired order
- Business reply card – return card (filled in) sent by the addressee back to the sender
- Mailbag – a machine that wraps polythene film around magazines
- Shrink-wrapping – using heat to shrink polythene film
- DST – double-sided tape
- Pallet wrapping – final stretch wrap around finished pallets
- Folder – cut out and glued jacket for documents
- Robinson – someone who has opted out of receiving unaddressed mail in their letterbox